Real Estate
e-commerce product photography
Real Estate

The Importance of Real Estate Photo Editing

Introduction

What would you do if you search online for a dream home? What do you want to see in a real estate property? Price, size, your budget, the agency reputation you want to buy property from. Well, these are common things you consider. However, the first thing that comes to our mind when we look for any real estate property is the photos of the property. 

As a human being is a visual creature, you also have to consider your client’s perspectives. Your customers will also love to see real estate photos that have no clumsy or irrelevant background. They want their property subject to being clean. So you should remove the background in a way so that they love it. Like this, there are many more editings that can enhance your real estate photos. In this article, I am about to share the importance of editing real estate photos, and what kind of editing your property pictures need. 

Removes Imperfections

To impress your potential clients, you have to provide them with the best photos you have. However, photographers have some limitations. No matter how experienced your photographer may be, he cannot take a totally flawless picture. And in photography, there are some unwritten rules. One of those is to keep some photographs even after having some imperfections. Because you can remove that imperfection by object removal tool. 

If the imperfection is in the background then the background removal service is always there to do the favor. In real estate, you cannot keep imperfections. You have to remove that before you display your real estate properties to the clients. 

Enhances a Property’s USP

In marketing, there is a reason for every product to get sold. That reason is called USP or unique selling proposition. The reason for a product to get sold. Have you ever thought about why the clients will buy your properties? Well, you should think about it. Otherwise, you cannot give them a reason to buy that product. 

Editing of real estate property photos enhances the USP of a property. As long as the viewer looks at the pictures they get impressed by them. Because the pictures have no distraction, no irrelevant things on the photo, the sky remains clean, windows are good, and enough props make it a perfect photo. 

Adds Details

Adding details can break or make sales. To show a character while shooting interior or exterior you can add details. These details will contribute to making your property photos unique. If a buyer gets detail in the property photos it becomes easy for him to make a decision. 

When you want to add details by editing you can do it by photo manipulation service. You can add fires to the fireplace, an image to the TV screen, showpieces in the showcase, etc. You may think these small details will not be noticed first hand, however, you can make your property more vivid. 

Increases Sales

There is no value of your hard work if your property doesn’t get sold. The ultimate target is to make as many sales as possible. I have already said that the buyers get attracted by impressive images. You can create impressive images only by editing. You may need to implement a color correction service on your images to make them look good. 

You have to remember that, the people that visit your website are mostly your potential buyer. To attract them towards your assets, you have to upload professionally edited pictures. The photo editing companies that edit real estate photos, should be on your focus. If you can edit your pictures from them, you are definitely will be a gainer in the end. Background remove image is one of such companies. Their real estate photo editing services will increase your sales. 

Helps Grow Your Business

The growth in business actually means the growth in sales, an increase in the number of customers. If you show intriguing and powerful images that can win the heart of the would-be customer. Once they become your loyal customers, you can see how your business grows. 

Nowadays, most businesses have shifted to online. Real estate businesses are also moving towards that. And it is not possible to attract people with poor photography. If you continue using poor-level pictures for your website, gradually people will be disappointed with your product. And your business will experience negative growth. On the other hand, edited pictures will drive more traffic to your website, which in turn will cause a leap in your business. 

Improves Your Credibility

The biggest brand in the world has one thing in common. That is they have achieved the trust of people over a period of time. For example, Background Remove Image has earned fame in image editing services. They are specialized in clipping path services, background removal service. They have built trust in the mind of the customers. 

Similarly, if you are doing a real estate business, you have to show your value to the clients. One of the ways to show your value is by displaying the best property images you have. This will help to create credibility in the mind of clients. This is possible only when you will edit your property pictures. 

 

Stay Ahead Of Your Competitors

In any business, you cannot underestimate your competitors. You have to think ahead of them. You have to take the necessary steps to stay ahead of them. Otherwise, you cannot survive in the competition. 

If you want to beat your competitors, then showcase the best pictures you have. Get your property shot by some professionals and get professional help in editing. Retouch your real estate project to get the best result. This is one of the easiest and effective ways to stay ahead of your competitors. 

Gain Efficiencies

In the business world, efficiency does not only mean doing something perfectly. Well, it means to do something that will save your time, money, and generate revenue more than before. Editing real estate images can give you all of these. If you receive image editing services from background remove image, you can get it done at a cheap rate. Similarly, you can save your time as well. The pictures will generate revenue for you in the future by increasing sales. 

Getting help from professionals for your post-production services will give you efficiency in every aspect of the real estate business. 

Help SEO

As the world is shifting online, you also have to take steps that are valid in online marketing practice. You cannot continue with the previous century’s marketing policy. Online marketing fully depends on SEO. Without this, you cannot even think of sales of your property. An edited image can help implement SEO on your website. 

Edited image’s size matches the size that Google prefers. Moreover, they look clean and clear. Google gives automatic rank to these kinds of photos. As edited photos are more contextual they come in the search result of different kinds of image search. 

So, now I hope I have been able to make you understand the importance of editing real estate photos. Now you should know what kind of editing you need to upgrade your real estate photos. In this part, I will discuss the editings you need for your images.

Sky Replacement

In most real estate photos, you will find that there is a blue sky behind the property. Do you think this is natural? Well, this is not the natural sky that this property has. However, this looks good anyway. It also attracts people. You may think editing the subject is enough. But as far as real estate properties are concerned, editing the sky is no less important. You have to replace the sky you have in the raw photo with a blue and clear sky. 

Removing or Adding Objects

Till now the matter was to remove unwanted objects from the frame. Well, when you are editing real estate photos, sometimes you may need to add something to the picture. The reason is to make it more livable, vivid, and appealing. For example, adding small props while shooting indoors like a dining table, or bedroom can make it more realistic. Similarly, you have to remove if something is creating a mess in the eyes of the viewers. 

Adding Greenery

As you have done the editing of the sky behind, now you have to take care of the front side. You have to add a lush green area in front of your property. That will make it more attractive to the people. Without a lush green side, the property looks lifeless. And no one gets attracted to something that has no life. Your property should look full of life. 

Property Retouching

You have to retouch your property subject. When a photographer clicks the photos, he cannot shoot as he wants. He has to compromise on many things. You have to rectify those things in the post-production part. 

Conclusion

Doing real estate business is no less than doing e-commerce business. On both sides, you have to do a lot of editing for your product photos. In real estate, the product is the property you have. As the clients will make buying decisions based on the visuals you will give them, you should present your property in a way that attracts the most number of people. While doing this, you may have to remove background, replace it with something better, retouch your property, or do many other editings staff. Getting these tasks done by some professionals will be the best idea. So, you can contact Background Remove Image to get the best real estate photo editing ever. 

e-commerce product photography

E-commerce Product Photography Tips For Boosting Sales

Every business house puts product photography with the utmost importance. To them product photography is paramount. You cannot just click photos assuming that you can remove background, enhance the photo anyway. Though you have editing options you have to make sure the product photos are taken up to the mark. Otherwise, it won’t be possible for the image editor to improve it by just using photoshop.

To take product photos that create value improves brand image and generate revenue takes a long time of dedication and practice. Along with that, you have to follow certain rules of product photography. Because product photography is not the same as other genres of photography. 

Well, to make it easy for you to understand the rules, strategies I have written in this article. Here you will get everything you should do to get professional at product photography. 

Use Proper Lighting

You will not find any photography type that is possible without proper lighting. When it comes to product photography, it becomes much more important. Because the sales of the product will depend on this. You cannot take a chance. 

If possible make the best use of natural light. Natural light does not make uneven reflection. When you shoot in a studio, there might be a good set up for taking photos. But when you shoot at home, then try to take photos beside windows. In both cases, if you take something unwanted in the frame to maintain a proper amount of light, you can definitely cut out the irrelevant part. Photoshop pen tool will do that for you.

Use a Tripod

No matter how much experience you have, when you go for a new photoshoot there are chances that your hands will shake a little. On top of that, you cannot keep shooting for a long time flawlessly. In that case, you have to take the assistance of a tripod. 

A tripod small or big will be very handy to keep a camera fixed. Otherwise, when your hands will shake it will create some blurry edges. Product photos should be clean and clear. The viewer should understand how it looks from every angle. So, keeping the camera fixed is the only way to do that. And there is no better way than using a tripod. However, even after taking all the measures if your photos get blurry then you can take product photo retouching services to correct that.

Shoot for the Edit

The pressure of taking good looking product photos is not a silly matter. As the e-commerce sites put pressure on the business owner to upload clean and good looking photos, the pressure finally comes on to the photographers. They remain busy taking outstanding photos. But when you put too much stress on taking a perfect photo that ultimately becomes a mess. So, without taking much pressure just think that you have to do some basic editings like color correction, blemish removal, cropping, resizing. Then your images will be better than the photos taken under pressure.  

Take a Basic Photo Editing Class

You might wonder why I am talking about taking a class on basic photo editing. Let me tell you one thing about photography. Photo editing and photography are sometimes reciprocal skills. If you have photography skills that will help you develop editing skills easily and vice versa. So, you should know a little about basic photo editing so that you can apply this knowledge while taking product photos. For example, knowing color correction service will help you take good photos where there will be a perfect color combination.

As photography is a holistic skill, you should know how to edit pictures as well. Without any hesitation just take a course. That will surely help.

Research Works of Big Brands

On Amazon, you will find many big company products are getting sold. Research how big brands are showing their product photos. Take inspiration from their work. Try to focus on the things they focus on. You will learn a lot about product photography from their projects. 

Look up close to understand how the photos were taken. Take a deeper look at the angles, background, and some other aspects. That will give you a good idea about how the best product photos look.

Use Standard Lenses

In lifestyle photography wide angles lenses are perfect. You must know that wide-angle or the effects lenses create a mess on the edges of the subjects. In product photography, you must show the whole subject in the same light. You cannot finalize a photo with a little blurry edged subject. Your representation of the product should be accurate. To do so, you have to use a standard lens. Otherwise, there will be some issues regarding the accuracy of the product photos. Even after doing high-end photo retouching, you might not be able to improve the photos. So make sure, you are using a standard lens. 

Get to Know the Rule of Thirds

This is called the golden rule of photography. Because using the rule of thirds will allow you to have a perfect composition in any photo. If you don’t know what is the rule of thirds, let me explain it to you. 

It divides the frame into nine equal segments. You can see the lines on most camera screens. You can decide which segments you will place your subjects. 

Use Props

Using props makes the product photos more realistic. For example when your product is a book, then keep a cup of tea as a prop. When you are shooting furniture then keep a flower bouquet on the bedside or on a dining table. Props help your product photos to be more contextual. People can easily understand the use and functions of the products. 

Take Multiple Shots 

You might have noticed that in today’s e-commerce websites, there are multiple pictures of the same products. The pictures are shot from varying angles. To expose all the parts of a product you must do this. 

The purpose of shooting product photos is to show the product as much as possible. To do this perfectly, shooting photos from multiple angles works the best. 

Focus on Product Specification

The visitor might not have enough time to read all the specifications of a product. However, he will look closely at the product photos. A viewer expects a product photo to provide enough information with the picture so that he can buy the product right away. 

The only way to convey a pretty good message about the product features is to shooting photos focusing on the major product specifications. If you shoot from the angles which best show the specific criteria of the product then the buyer will feel easy to make a buying decision. 

Read Blogs from Experts

In recent years, famous photographers have started sharing their experiences, techniques, and ideas of taking the best photos with their fans. If you want to learn how to take the best photos you can go through their blogs.  They give tips to the beginners to take some of the eye-catching photos that will generate sales. 

Besides taking splendid product photos, you can learn more about the struggles that photographers endure. 

Take Photos With Plain Background

For product photography, nothing can beath a white or plain background. It exposes the product in the best possible way. On top of that, e-commerce sites also prefer products with plain backgrounds. If you find no plain background, then you can take the background removal service or change it. 

A plain background is a good idea to show the real color of a photo. It helps the viewer to have a clear idea about the product photos. You can buy white posters to use as a plain background.

Setup and Accessories

To shoot product photos you need a complete setup. For example, you have to set the table, lightbox, and tape to take some good photos.  Get your camera ready. If you are shooting in the daylight, turn off the flashes. Besides that, you have to set the camera as well. Set your camera resolution, aperture, ISO, etc.

FAQ

Question 1

Why product photography should be done with a white background?

Answer: Because a white background exposes your product’s detail easily. The purpose of product photography is to show a product in the best light. A white background is a perfect solution for this. 

Question 2

What is the context in product photography?

Answer: The context in product photography is the real-life situation and place of the product that makes it easier for the viewer to understand how the product will be used, and what are the functions of the product.

Wrapping It up

Giving thousands of tips and advice will not work until you start practicing. The more you practice taking product photos, the better you get. No matter which product you take photos of, make sure the photos are clear and easy to comprehend. Remember that a captivating product photo can make sure if there will be any sales or not. Best of luck with that. 

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