e-commerce product photography

E-commerce Product Photography Tips For Boosting Sales

Every business house puts product photography with the utmost importance. To them product photography is paramount. You cannot just click photos assuming that you can remove background, enhance the photo anyway. Though you have editing options you have to make sure the product photos are taken up to the mark. Otherwise, it won’t be possible for the image editor to improve it by just using photoshop.

To take product photos that create value improves brand image and generate revenue takes a long time of dedication and practice. Along with that, you have to follow certain rules of product photography. Because product photography is not the same as other genres of photography. 

Well, to make it easy for you to understand the rules, strategies I have written in this article. Here you will get everything you should do to get professional at product photography. 

Use Proper Lighting

You will not find any photography type that is possible without proper lighting. When it comes to product photography, it becomes much more important. Because the sales of the product will depend on this. You cannot take a chance. 

If possible make the best use of natural light. Natural light does not make uneven reflection. When you shoot in a studio, there might be a good set up for taking photos. But when you shoot at home, then try to take photos beside windows. In both cases, if you take something unwanted in the frame to maintain a proper amount of light, you can definitely cut out the irrelevant part. Photoshop pen tool will do that for you.

Use a Tripod

No matter how much experience you have, when you go for a new photoshoot there are chances that your hands will shake a little. On top of that, you cannot keep shooting for a long time flawlessly. In that case, you have to take the assistance of a tripod. 

A tripod small or big will be very handy to keep a camera fixed. Otherwise, when your hands will shake it will create some blurry edges. Product photos should be clean and clear. The viewer should understand how it looks from every angle. So, keeping the camera fixed is the only way to do that. And there is no better way than using a tripod. However, even after taking all the measures if your photos get blurry then you can take product photo retouching services to correct that.

Shoot for the Edit

The pressure of taking good looking product photos is not a silly matter. As the e-commerce sites put pressure on the business owner to upload clean and good looking photos, the pressure finally comes on to the photographers. They remain busy taking outstanding photos. But when you put too much stress on taking a perfect photo that ultimately becomes a mess. So, without taking much pressure just think that you have to do some basic editings like color correction, blemish removal, cropping, resizing. Then your images will be better than the photos taken under pressure.  

Take a Basic Photo Editing Class

You might wonder why I am talking about taking a class on basic photo editing. Let me tell you one thing about photography. Photo editing and photography are sometimes reciprocal skills. If you have photography skills that will help you develop editing skills easily and vice versa. So, you should know a little about basic photo editing so that you can apply this knowledge while taking product photos. For example, knowing color correction service will help you take good photos where there will be a perfect color combination.

As photography is a holistic skill, you should know how to edit pictures as well. Without any hesitation just take a course. That will surely help.

Research Works of Big Brands

On Amazon, you will find many big company products are getting sold. Research how big brands are showing their product photos. Take inspiration from their work. Try to focus on the things they focus on. You will learn a lot about product photography from their projects. 

Look up close to understand how the photos were taken. Take a deeper look at the angles, background, and some other aspects. That will give you a good idea about how the best product photos look.

Use Standard Lenses

In lifestyle photography wide angles lenses are perfect. You must know that wide-angle or the effects lenses create a mess on the edges of the subjects. In product photography, you must show the whole subject in the same light. You cannot finalize a photo with a little blurry edged subject. Your representation of the product should be accurate. To do so, you have to use a standard lens. Otherwise, there will be some issues regarding the accuracy of the product photos. Even after doing high-end photo retouching, you might not be able to improve the photos. So make sure, you are using a standard lens. 

Get to Know the Rule of Thirds

This is called the golden rule of photography. Because using the rule of thirds will allow you to have a perfect composition in any photo. If you don’t know what is the rule of thirds, let me explain it to you. 

It divides the frame into nine equal segments. You can see the lines on most camera screens. You can decide which segments you will place your subjects. 

Use Props

Using props makes the product photos more realistic. For example when your product is a book, then keep a cup of tea as a prop. When you are shooting furniture then keep a flower bouquet on the bedside or on a dining table. Props help your product photos to be more contextual. People can easily understand the use and functions of the products. 

Take Multiple Shots 

You might have noticed that in today’s e-commerce websites, there are multiple pictures of the same products. The pictures are shot from varying angles. To expose all the parts of a product you must do this. 

The purpose of shooting product photos is to show the product as much as possible. To do this perfectly, shooting photos from multiple angles works the best. 

Focus on Product Specification

The visitor might not have enough time to read all the specifications of a product. However, he will look closely at the product photos. A viewer expects a product photo to provide enough information with the picture so that he can buy the product right away. 

The only way to convey a pretty good message about the product features is to shooting photos focusing on the major product specifications. If you shoot from the angles which best show the specific criteria of the product then the buyer will feel easy to make a buying decision. 

Read Blogs from Experts

In recent years, famous photographers have started sharing their experiences, techniques, and ideas of taking the best photos with their fans. If you want to learn how to take the best photos you can go through their blogs.  They give tips to the beginners to take some of the eye-catching photos that will generate sales. 

Besides taking splendid product photos, you can learn more about the struggles that photographers endure. 

Take Photos With Plain Background

For product photography, nothing can beath a white or plain background. It exposes the product in the best possible way. On top of that, e-commerce sites also prefer products with plain backgrounds. If you find no plain background, then you can take the background removal service or change it. 

A plain background is a good idea to show the real color of a photo. It helps the viewer to have a clear idea about the product photos. You can buy white posters to use as a plain background.

Setup and Accessories

To shoot product photos you need a complete setup. For example, you have to set the table, lightbox, and tape to take some good photos.  Get your camera ready. If you are shooting in the daylight, turn off the flashes. Besides that, you have to set the camera as well. Set your camera resolution, aperture, ISO, etc.

FAQ

Question 1

Why product photography should be done with a white background?

Answer: Because a white background exposes your product’s detail easily. The purpose of product photography is to show a product in the best light. A white background is a perfect solution for this. 

Question 2

What is the context in product photography?

Answer: The context in product photography is the real-life situation and place of the product that makes it easier for the viewer to understand how the product will be used, and what are the functions of the product.

Wrapping It up

Giving thousands of tips and advice will not work until you start practicing. The more you practice taking product photos, the better you get. No matter which product you take photos of, make sure the photos are clear and easy to comprehend. Remember that a captivating product photo can make sure if there will be any sales or not. Best of luck with that. 

Top 10 Free Photo Editor for Product Photography

A sonnet is not done until the heroic couplet hits it. In photography, the ending is post-production work that involves editing. Only after editing photos, you complete your job. The tasks comprise background removal service, clipping path services, etc. 

However, editing images become a tiring job if you have no efficient and convenient editing software. No matter how professional you are, you need good editing software to get your job done. 

And if the editing software comes at zero cost, it feels like rain without clouds. Yes, in today’s article I am going to talk about the top 10 free image editors. Especially for product photography, this software is immensely popular. 

free photo editor

1. Adobe Photoshop Express

It’s been a long time since we were looking for a free version of Photoshop. Not a full-fledged PC version but Adobe Photoshop Express is a perfect mobile photo editor software. Finally, people’s demands came true. The industry’s one of the leading software becomes available for free. 

Yes, if you are a professional photographer or a graphic designer this version can be disappointing for you. 

However, if you are a beginner in this sector, you will get everything you need into this little software. For beginners, this is a full-featured software to do a quick edit. You can get access to all the basic editing actions such as perspective, contrast, saturation, color correction service, exposure. This version has an option called decorate that lets the user add text. Thus, the software helps to create a fully customizable montage. 

2. GIMP

GIMP comes with some of the best features for advanced level users. The users consider this software as the best free photo editing software. Having a range of effective tools this software becomes a professional-quality photo editor. 

GIMP has some amazing tools that can benefit beginners a lot. The montage tool, cropping, enhancement tools, selection tools, can definitely be handy. Moreover, content-aware resizing, animated gifs, face swap, layer masks, curves are perfect tools for editing product photos. 

Even the advanced users consider GIMP as the best alternative to Photoshop pro because of having most of the flagship features of Photoshop.

Moreover, you can add a lot more plugins for free. You can install the software on any desktop device with any operating system. The convenience, freedom, and numerous features make GIMP awesome software for product photo editing. 

3. Paint.NET

Though available on limited devices it is quite popular among beginners. The software was first created by the students of Washington State University. They created it as an alternative for Microsoft Paint. However, the original software has developed as a convenient photo editing software. 

The straightforward interface of this software supports hotkey actions. All the functions are easy to execute so the new users find it extremely convenient to use as a product photo editing software. 

Though, the target of the developer of this software was the novice users they accumulated some professional-level features that uphold its capacity to become a preferable software. 

4. Pixlr Editor

Many professional image editor works online. So, they prefer something that will be equally effective while working online. When the need for image retouching service online comes, most designers prefer Pixlr Editor. 

Most image designers believe that Pixlr Editor is the best online photo editor. The proficient capabilities of this software make it one of the most powerful online image editing tools. The amateur photographer who needs to edit the existing images for different purposes finds this software or online tool most handy. 

You will find some similarities between this online tool and Adobe editor. For this reason, many people consider this tool as an alternative to photoshop on online platforms. While some others take this as an online version of photoshop. 

Similarities come in the layer, masking, exposure, automatic image enhancement tools, customizable brushes, etc. 

5. Pixlr X

As you are looking for a top 10 free photo editor for product photography, it is normal that you will find some alternative to the paid software. Earlier we talked about Pixlr Editor which is an online version of photoshop. On the other hand, Pixlr X is the HTML alternative to Photoshop Express. 

Pixlr X has already gained decent popularity among the people who edit product photography. Because of being a convenient software for editing product photos, Pixlr X has become one of the well-established free image editing software.

You can easily correct color, saturation, and get rid of unnecessary objects. The touch-up tool of this software helps you remove unwanted things distracting the focus from the subject of the image. You will find some other niche tools. Such as, fill light, red-eye removal. 

6. PhotoScape X

The promising newcomers in the editing industry sometimes look for some ambitious features that will satisfy them. For those ambitious beginners, PhotoScape brings an ultimate collection of features that will blow your mind. Sometimes it seems impossible to complete the list of features that PhotoScape has. 

Not only for product or e-commerce photo editing but also for general editing tasks this software is one of the most preferable for designers. The experts describe this software as all in one software. 

As a graphic designer whatever tool you ask chances are you will get it in this software. Some of the best features that most people love as listed below. 

  • Filter
  • Frames
  • Brushes
  • Shape crops
  • Smart cut out
  • Color picker
  • Clone stamps

7.Fotor

If you are looking for a straightforward photo improvement software then Fotor can be a great option for you. Fotor comes with all kinds of features ranging from basic to the pro level. The software may not be a perfect one for image masking service but ensures you a good quality product photo editing,

The main requirements of product photo editing are color correction, background removal, and enhancement. Well, Fotor brings all of these services to the table. Moreover, you will get different effects, stickers, frames, and text options, etc, that will help your photos to have a better look. 

Another important feature of Fotor is the option for the montage and designing section. From these sections, you can choose from the diversified templates to create something new. 

8. Photos Pos Pro

Are you looking for something that will help you improve your photo editing skill immediately? Then Photos Pos Pro is for you. Specially made for beginners, the software comes up with some ambitious goals in mind. The software has two different interfaces to choose from. 

The tools that Photos Pos Pro offers include layers, masks, actions, RAW, and gradients, etc. You can edit photos in a batch that will save editing time. 

And in the novice section, this software offers automatic edits that can give you good results faster. The users have the liberty to choose from the filters and creative effects available.

9. InPixio

InPixio is another free photo editing software that is dedicated to faster and creative photo editing. You can share those photos online from the software itself. 

The interesting fact about this software is it comes up with programs focused on particular photo editing tools. 

The programs are listed below:  

  • Photo Editor – for fundamental image correction
  • Photo Maximizer – to zoom in and create high-resolution photos
  • Photo Focus – to create clean and clear images
  • Photo Eraser – to remove undesirable objects
  • Photo Cutter – to change or remove the background
  •  Photo Clip – to create photomontages.

All of these efforts are made to give the user an amazing experience while using this software. The software focuses on new users who have little skills in photo editing so that they do not find it difficult to edit product photos. 

Another aim of the software developer is to allow the users to share their edited photos on social media immediately.

10. BeFun

Among the online photo editing tools very few focus on creative enhancement. Because free online tools aim at fulfilling the basic image editing options. However, BeFun is different in this world of cliche. This online tool directly focuses on creativity. 

Basically, the name is BeFunky. The software offers photo editing software that is extremely easy to use. Even an unprofessional user with little experience of using computers or smartphones can edit product photos using this software. 

The interface of this software is uncluttered and user-friendly. Anyone can find the necessary tool from this software to edit. The developer focuses on the best user experience. For this reason, anyone can use BeFunky. 

Final Thoughts

Editing product photos is the biggest demand in the e-commerce sector. Without removing background nowadays it is foolish to upload a product photo on e-commerce sites. To get the best impression you have to edit the product photos. However, editing becomes tough because of the price of professional photo editing software. That is why it becomes important to find some free software that will allow you to edit your product photos without any cost.  

Among the thousands of free software that are available online, I have discussed the 10 best photo editor that will help you edit your product photos. No matter how complex your product photo is, you can easily edit that using the free software I have mentioned above.

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