online e-commerce business

Photoshop for E-commerce Business

People associated with image editing cannot complete a task without using photoshop. The word has become a verb to them. By Photoshop they mean editing images. This is how photoshop has become the world’s best image editing software. And one of the biggest users of this software is the e-commerce industry. 

To do the post-production work of e-commerce they depend on Photoshop. Because this software brings an array of tools that helps to remove background, enhance the photo in many ways. Photoshop allows the editing that e-commerce products need to perform easily. 

This is why most e-commerce businesses prefer Photoshop for their product photo post-production work. However, many of them try to DIY and very few of them know how to use Photoshop professionally. So, I will discuss here how to use photoshop in different needs of e-commerce product photo editing.

Background Removal

In e-commerce, no other image editing is as used as background removal. The reason is simple. E-commerce websites have some basic conditions for business owners to restrict them from uploading photos online. The restriction is that they cannot upload a product photo which is unclear. Also, a product photo with something else besides that, a picture with a bad or irrelevant background is not allowed in e-commerce sites. So, what to do. In a situation like this, photoshop comes as a rescue. 

Using photoshop it is super easy to remove background from a photo. Moreover, you can change the background with something else. To do this, photoshop has several tools. The most popular one is the Photoshop pen tool. The task is simple. You can use the photoshop pen tool to perform the Clipping path service on your photos.

Another tool is the Image masking service which is used to delete the background. However, image masking is used in images that have fur and rough edges. 

Photoshop Blur Tool

To add depth & complexity to your lifestyle product photos you need this tool. To execute this on your product photos you have to separate the subject from the background at first. You have to create a layer mask and then use a blur tool. Then adjust the background blur. 

This tool from Photoshop is mainly to focus on the subject more than the background. You want the viewer to pay attention to your product photos, right? So, use the background blur tool of photoshop. After using this, you will notice that automatically your audiences are getting drawn to the main subject. The distracting parts of the photo are now almost invisible because of the blur. In short, background blurring is an alternative way to bring the customer’s attention to the product. 

Duotone Color Tool for eCommerce

When you show two contrasting colors on your product photos, that makes the subject more visible to the viewer. That is called a duotone color tool. In apparel e-commerce product photos. Duotone helps to change the tone of the product. So, you should only use creative duotone. Otherwise, that will create a mess for your image editing formula.

No one wants to show the product photos that have a changed color tone. That will send a wrong message to the viewers as well. 

Product Hue/Saturation Editing

E-commerce photos are color sensitive. Their sales largely depend on the combination of perfect color. Moreover, the customer has to know the color of the product photos. But because of imbalanced lighting sometimes we see colors getting distorted. You cannot understand the real color. If a customer buys a product seeing one color and receives it in a different look, then he will be dissatisfied. 

In a situation like this, you need a color correction service. Colors are the life of any photo. And when it comes to product photo color, then it becomes more important. Because the customer will make a buying decision based on what he sees in the picture. So, the picture must be in the right color. And it is possible through correcting color complexion by photoshop experts. Photoshop allows the graphic designer to use a hue and saturation tool to correct the color. 

Gradients Tool

In e-commerce product photos there should be a blend among multiple colors. It helps the product to look gorgeous without losing the real look. To keep that or maintain the real look you can use the gradient tool of Photoshop. It is one of the magical tools of this great software. 

If you want to create your own gradient fills, then you can choose from the preset gradient fills. However, you cannot apply the gradient tool effect on indexed-color or bitmap images. 

Many designers do not prefer this tool for editing product photos directly. However, if you want to create the best home page for your e-commerce site, then the gradient tool is one of the best options you may find in Photoshop. You can consider this as an Ecommerce Solution Service from Photoshop.

Reflection Tools for Product Images

You definitely can DIY your product photos. One of the easiest ways to do that by yourself is by using the reflection tools of Photoshop. You don’t need any fancy equipment. Reflection tools are the best for your lifestyle product photos. If you need an expert like image retouching service then you can use reflection tools. 

Sometimes, our hired photographers take excellent product photos. However, they lose the best look just for a camera flash reflection. What can you do to improve the look in a situation like this? Yes, photoshop has a collection of reflection control tools that will surely improve your product photos. This will result in driving more traffic to your e-commerce site. And ultimately there will be a leap in return on investment. 

Using the Spot Healing Tool 

E-commerce is a huge market. Here you will find thousands of types of products. The photos are being taken every now and then to attract the customers. However, no photographers can assure you with a 100% guarantee of taking the best looking photos. Even after he takes the best photo there can be some flaws. If there are no flaws in the camera, lighting, clicking, the subject itself can have some spots that might be distorting the photos. 

Or if everything goes right there may be some objects beside the main subject. Photoshop comes up with an amazing tool that is the spot healing tool. With this magical tool, you can easily remove blemishes from the subject’s skin. 

Not only for e-commerce business, but the spot healing tool is also popular among other businesses as well. Like image editing companies use this to show their expertise in image editing tasks.

The Unsharp Mask Tool

Too much sharpness can make a photo look bad. It makes the pixels go blurred. So, what is the solution for us from photoshop? To unsharp your product photos, you can use the unsharp mask tool of photoshop. The unsharp mask tool works a little differently. It increases the contrast between the two adjacent pixels. You can control the contrast level by choosing the amount, threshold, and radius from the settings. 

To get your product photos’ best look, you can edit your photos on photoshop using the unsharp mask tool.

Tutorial on Creating a Product Photo Template

The purpose of uploading your product photos online is to present the best products to the customers. To do the job perfectly you have to create a template. A product photo template makes sure that all the photos are of the same size. Also, you have to make sure the pictures are taking the same space on the canvas horizontally and vertically.

Photoshop allows you to create product photo templates. It helps to grow your e-commerce site visitor. As a result, you will have positive customer reviews. 

Web Design Assistance

As an e-commerce business owner, you must have your own website to promote your product online. Otherwise, nowadays it’s not possible to survive. While designing a website for your business, you will ask for an expert web developer’s help. 

But an expert can work on your e-commerce web development project successfully only when he gets a design template. That works as a guideline for the designer to continue the good work. He can understand easily what you want. 

Photoshop brings a tutorial on how to create a web design template on Photoshop. This is how photoshop is always there to improve your product images so that your e-commerce business gets going forward.

Final Thoughts

Photoshop has earned huge fame among designers around the world. Everyone, from a new designer to an expert relies on Photoshop to edit their photos. The technology Photoshop uses to set the trend in the image editing industry. However, all of these efforts I have mentioned earlier are to make sure e-commerce business grow more and more. 

To continue as a successful e-commerce business owner, you can have every kind of help from Photoshop at least as far as image editing is concerned. The numerous tool options of photoshop help the e-commerce business in some ways or the other.